Our first virtual conference took place on October 28, 2020 under the motto
“How variant configuration and e-commerce are changing B2B sales”. Well-known
experts from the industry as well as specialists from our own ranks gave insights into
current developments, concrete solutions and success factors in short presentations.
The positive feedback from the more than 300 virtual participants encourages us to start
thinking about the next events and new formats.
In the digital age, established business processes - such as B2B sales - are changing rapidly. Digitization is not a new phenomenon, but it is still often experienced analog industry has been experiencing a real digital jolt recently, which both challenges and also brings real opportunities and new potential with it...
To find out about these opportunities and challenges in the context of variant configuration and e-commerce we have invited many well-known customers as well as experts from our own ranks for our first virtual conference. With Juliane Nuphaus and Erwin Holland (Siemens), Dr. Soren Lechner (DLP), Wladimir Knaub (Mankenberg), Martin Grub (Bollfilter), Jörn Haase (Vahle) and Patrick Lis and Jonas Amerein (Voith) experienced industry experts gave insights into their solutions, success factors and current developments within your company.
In the course of the day there was always a change in the picture between ours especially for studio built specifically for the occasion in the premises of the sister company N4 in Saarbrücken and the home office or office workstations for many speakers. Participants were able to do participate and follow our online event for free via the live stream on our website without elaborate registration.
Despite the different emphases of the individual lectures and the differing problems in the respective companies one thing becomes clear throughout the conference day: It depends on holism and consistency; Isolated solutions hardly stand a chance any more. From the management to implementation level there is also another success factor right at the top of the agenda: communication. Because only with transparent communication can challenges associated with the introduction of new configuration or e-commerce solutions be mastered successfully.
Plan Software - today and tomorrow.
The managing directors Michael Wille, Kevin Dewi and Mesut will report at the start of the event Cengiz on the successful development of Plan Software over the past few years. In addition to expanding the service portfolio in the four business areas of configuration, E-commerce, IOT and SAP: rapid employee and sales growth can also be presented.
How does digitization change B2B sales?
That is the question of the final panel discussion. The panelists, Mario Zimmermann (b2planet), Axel Biewer and Mesut Cengiz (both Plan Software) agree: A clear convergence between B2C and B2B e-commerce can be observed. Besides, it is the topic of user experience has now become indispensable in B2B e-commerce. Customers want you do not have to have complex input masks to configure products or web shops can be operated intuitively in order to offer a competitive advantage.