Today, market needs change faster than a perfectionistically planned digital project can be implemented. Fast action and adaptability are the keys to success. The Minimum Viable Product (MVP for short) is the preliminary but functional version of a product that can be used to gather user feedback and test demand and suitability before either investing further in the expansion of the product or idea or abandoning it due to the data situation and focusing on new, more promising ideas. We are convinced of the MVP approach.