Online shops are long since part of good manners – also for industrial companies. Witzenmann GmbH, based in Pforzheim, Germany, got this. However, as the world market leader in the field of flexible metallic elements, the family-owned company found itself confronted with a central challenge: Selling complex industrial products with countless variants quickly and easily online. Our long-standing partner approached us again at the end of 2020 to implement a forward-looking e-commerce solution. The goal here was to develop a Minimum Viable Product (MVP) in the shortest possible time that would serve as a ticket to the digital world. An agile development process created a state-of-the-art digital commerce solution with integrated online configuration based on Shopware 6 – thanks to its colorful and intuitive B2C look, a guarantee for future sales relief, and another stop on Witzenmann’s digitalization journey.

What are the significant steps in realizing a B2B e-commerce solution? And what are essential key factors in the process – from strategy to go-live? Holger Reimsbach, Consultant Digital Business at Plan Software, will explore these questions in his hands-on presentation, providing exclusive insights into Witzenmann’s online store development. In addition to this presentation, other interesting contributions are on the agenda. Get an overview here!