The call for individualization is making the distribution of configurable products the dominant business model for industrial companies. As a result, B2B sales are complex and time-consuming. Companies often depend on individual expertise because there is no consistent and centrally maintained product and relationship knowledge. Companies need to adopt new strategies to remain competitive. As an integral part of sales and supply chain processes, the product configuration is the solution for many companies. Byron Wells, Solution Manager at Plan Software, will discuss our configuration platform 3PQ®, specially developed for demanding and complex use cases. In addition to the standardized ERP bridge for seamless integration into your IT landscape, the system features 2D/3D visualization. Whether the sales department, a dealer, or the customer himself uses the product configurator doesn’t matter.