On July 28, we head off early in the morning to Berlin. Our destination: the Vienna House Andel’s, a hotel in the melting pot of the districts Friedrichshain & Kreuzberg. There is already a lot going on, and various signs announce the event for which we have traveled to Berlin: the 10th edition of Smart Variant.CON, the conference on product variance and complexity management topics from June 29 to July 1. The central insight: Less is more! At a time when customer requirements for procurement processes are being transferred from the B2C to the B2B environment, the premise of “reducing complexity” is the top priority for service providers. We have summarized the event’s highlights in a press release; click here to read it.