A high demand for customization makes the sales of configurable products the dominant business model for industrial companies. High complexity and time-consuming processes in B2B sales are often the result. To maintain their competitiveness, companies need to pursue new strategies. One possible solution? Integrate product configuration and configure-price-quote (CPQ) into sales and supply chain processes.

Solution Manager Byron Wells explained in detail how this works during a 30-minute tech take at the Plan Software booth on the second day of this year’s Smart Variant.CON. In his presentation, he not only discussed the strengths of the company’s own Digital Commerce Suite 3PQ®, which was specifically developed for demanding and complex use cases, but also illustrated the latter using a live demo of the online store with an integrated 3D configurator that was implemented for the tool and mold construction provider KNARR within just seven months.