In recent years, B2B sales has been undergoing a transformation. Forward-thinking, innovative technologies play a crucial role in this, especially in the face of changing buying habits and increasing competition. But how can these technologies be effectively utilized?

This central question will be addressed on January 23, 2024, at the DIGITAL COMMERCE SUMMIT automotive & industry at Saarbrücken Castle. Experts from the industry and automotive sector will come together under the theme “Artificial Sales” to discuss to what extent new technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and many others can transform B2B sales and elevate customer relationships to a new level.

The current agenda is now available. Find out here why you should definitely not miss this event as the year begins.