Last week, COO Kevin Dewi and Digital Business Consultant Holger Reimsbach enjoyed participating in the B2B E-Commerce and E-Business Strategy Summit alongside with Director eBusiness at our client Voith Patrick Lis. From informal discussions and networking to inspiring presentations, everything was on the agenda at the event in Berlin.

The debate on the right mix of standardization and customization in the B2B sector was particularly interesting. The specific question: How much standardization is needed, and where is customization indispensable? The clear answer: The strategy must align with the company!

We were especially delighted with our client’s contribution. In his presentation “Amazonization in B2B – Success factors and practical insights from mechanical engineering,” Patrick Lis provided exciting insights from our joint webshop project and how we could meet the high product complexity with a cross-platform solution.